Graphic Design & Print


It doesn't have to be complicated.

Whether you are looking to design a logo, company stationary, or social media profile assets, we research your business, your competitors, your industry and your target audience to build a clear vision of what direction to take.

Using this knowledge we craft a design that is simple, memorable, future proof, versatile and meaningful. A recipe for success.

Some of the typical types of projects we get asked for include:

  • Logo Design
  • Company stationary
  • Social media assets
  • Brochures
  • Signage design
  • website graphics
  • Promotional material
  • Leaflets & flyers
  • Restaurant menus

Print design, a look at the process.

We create our designs using Adobe Illustrator or Adobe Photoshop. From the initial concept through to the approved design, the content, icons, fonts can all be easily edited. However, it is not ready for print yet as the final version requires a few extra steps:

  • Fonts need to be changed for strictly vector shapes, this makes the process more time consuming, particularly in consideration of paragraphs or a multi-page brochure for example.
  • Icons need to be expanded from border strokes to vector shapes and merged. because these are always divided for multiple single lines in the progress file.

The last step is to take care of the technical setup, which consists of creating or checking existing bleeds and ensuring that elements outside the artwork are placed correctly. We also need to check the colours everywhere, so they are set correctly in CYMK instead of the RGB colour pallette.

Why go to so much trouble?

Let's consider if the printing company did not have all the required fonts, it would be a disaster if their software changed our custom fonts to Times New Roman or Myriad Pro. Likewise if the colours came out completely different than planned it would ruin the design.

We could replace a web graphic in seconds if there is something wrong, but if we print 10,000 copies of something then it MUST be perfect.

Now you can see why there is more than meets the eye with print design. This is why we take extra care to prevent mistakes and perfect our designs.

Have a project in mind? get in touch


 

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